Bot Crawling
Search engines use automated, autonomous programs called bots. Their primary task is to continuously roam the internet and scan your source code to determine what your website is about.
If a platform is not optimized for seamless scanning, Googlebot has the right to abandon the process, resulting in your brand not appearing in the search engine.
The modern "cancer" of web development is Client-Side Rendering (SPA / CSR). This approach involves the site sending the bot server... a blank sheet and a massive script, shifting the burden of drawing the entire content onto the bot.
- Bots have a limited time budget (crawl budget) for each domain.
- Waiting for heavy scripts to execute halts indexing dead in its tracks.
- Sometimes the bot ignores these scripts entirely due to a lack of time, deeming the site worthless.
For this reason, our project stages involve building with Static Site Generation (SSG). At otterStudio, we build websites that serve robots a fully outlined and ready HTML file in a fraction of a second.